Market Research Resources
Knowing what an ideal customer looks like before marketing to them is essential if you want to have a focused marketing machine. Large and small companies alike, can make the same mistake in not doing this research.
million dollar mistake
In a lot of ways it has become much easier to do the necessary research, if you know where to look. We want to be your business development Ally for a long term strategic growth plan.
You can waste a lot of resources entering a new market and not knowing who your ideal customers are. We would like to offer criteria that you need to consider that will ensure that you’re entering a market that’s going to have value, and where you can be successful selling.
Primary Market Research Tool
It’s called “primary market research” because it’s collected directly from your prospective customers and customers alike. We’ve created a video tutorial of a FREE customer profiling tool that will enable you to gather primary market research information. Use this hidden gem and learn about your customers and market. Once you have done your research it will be useful to use in conjunction with surveys, interviews, questionnaires, and focus groups.
Research Your Competition
Use this online tool to collect information about your competitors for FREE. You’ll gain intelligence about your competitors that would take you days if not weeks to figure out if you were to scour the internet.
Secondary Market Research
This is data acquired by a 3rd party source published data such as statistics, reports and studies that will give you information about market demographics, buying behaviors, competitors, market segments, etc.