FINANCIAL ACUMEN CASE STUDY
Owner’s Ally Case Study: A Contractor Builds a Perfect Product Mix
Bill owned an established roofing company that had been hit hard by the recession. During the economic downturn, the company accepted any job that came along just to keep the business afloat. As the economy improved and they moved out of crisis mode, Bill wanted to meet some aggressive growth goals, but he worried that he didn’t have the financial acumen needed to make the right decisions.
He was thinking about putting a couple thousand dollars a month into marketing efforts that he figured would reach as many people as possible. Instead, Bill decided to work through the Breakthrough Business Clinic to gain the financial acumen and the business confidence he needed to make good marketing decisions.
Learn More About Bill’s Breakthrough Business Clinic Experience
The Breakthrough Business Clinic includes five modules, leading you from developing audacious goals to actionable plans to meet those goals. In Module Two, Bill declared his intention to increase his sales by 50%, bringing his company’s revenue to $3,000,000 within a year.
As Bill worked through Module Three, he discovered where his company’s business comes from the channels that bring him customers. In Module Four, he matched the Ideal- Most Profitable Products for his company with the Ideal Customer Categories he had already determined. By changing up the product mix he sold, Bill had the opportunity not only to increase revenue, but to increase profits as well.
A Big Mistake
It was around this point that Bill realized that investing in those ads he had been considering would have been a big mistake. If they had performed the way the salesman told him they would, he would have brought in plenty of unprofitable jobs. If he had met his increased revenue goals with those jobs, he would have put himself out of business.
The Breakthrough Business Clinic shows the blind spots every business owner naturally has while driving toward business and life goals. That’s one way the program turns your company into a high-performance business.
Instead of trying things out and hoping they work, you’ll end up with specific, actionable Short Term, Mid Term, and Long Term plans that serve as a road map to success. Bill has the tools he needs to keep his team on track to reaching his future goals through scalable, sustainable strategies.
Give yourself the Owner’s Ally advantage, we would love to chat with you. In as little as 45 days, you can have a clear road map to success.