EMPOWERMENT CASE STUDY
Owner’s Ally Case Study: A Family Auto Repair Shop Revs Up Revenues
Jane took over her father’s auto repair shop when he retired, and she was faced with falling revenues, big box competitors, and an outdated facility. Jane came to Owner’s Ally to find her best path to success and ended up with that clear road map and empowerment in her workplace, too.
The starting point for Jane was the Breakthrough Business Clinic, a 5-module business learning solution that guides business owners to a practical, actionable plan to identify and then to reach their business goals.
Jane recognized that large franchise auto repair shops were gobbling up the small family shops like hers. She was going to have to update the business to compete with these franchises and grow her customer base if she was going to survive. And Jane didn’t just want to survive. She wanted to thrive.
Learn More About Jane’s Breakthrough Business Clinic Experience
Jane worked through the Breakthrough Business Clinic, gathering the data needed, working through the guided module, and taking advantage of the Q & A sessions as she worked.
She determined in Module Two that she would bring the company back up to the half million dollar a year level it had held in the past, and then increase the revenue by 40% within three to five years.
In the module called Ideal Channels of Opportunity, Jane recognized that the primary market she could leverage best in the short term was her existing customers and their friends and families. She developed a plan to give free oil changes to this customer group to get them in the door.
At the same time, she made changes in her operations, including adding a lounge for customers, providing the right training for her technicians, and bringing in a floor manager to free her up for the mission-critical tasks that best suited her skills. These changes required her to take out a loan, but since Jane had worked through the Breakthrough Business Clinic learning solution, she knew that these investments were the right ones and would pay off.
The business development road map provides empowerment in the workplace, giving business owners confidence that they are taking the right steps toward business success, not just spending time and money in hopes of fueling growth.
Jane Had Alternatives
Jane could have put funds into aggressive ad campaigns instead of into the laser-targeted marketing methods she used and instead of upgrading the customer experience for her ideal customers.
Knowing just who her ideal customers would be, the ideal channels to reach them, and the ideal products to offer them, Jane was instead able to put her resources time, money, her strongest skills, and her team’s abilities into the changes that would make the most difference for her company.
Having that essential information allowed Jane to make the right changes, which is the most cost-effective way to grow a business.
You have alternatives, too. There are plenty of business learning solutions out there, and plenty of salespeople offering you one-size-fits-all solutions for your business. Owner’s Ally’s Breakthrough Business Clinic is different. We help you develop an actionable plan custom tailored to grow your business in a scalable and sustainable way.