BUSINESS PRIORITIES CASE STUDY
Owner’s Ally Case Study: A Cyclist Gears Up to Make His Vision a Reality
Sergio, a competitive cyclist, wanted to buy a 17 year old bike shop which was bringing in $720,000 in annual sales. The shop had a lot of strengths, but Sergio had no experience as a business owner, let alone owning a bike shop. He knew that he would have to create an impressive business plan to get the financing for his dream. Identifying the essential business priorities and creating a very clear and concrete vision was a must.
Sergio heard about Owner’s Ally from a business broker, and decided to use the Breakthrough Business Clinic in preparation for his new dream.
Learn More About Sergio’s Breakthrough Business Clinic Experience
Sergio worked through the Breakthrough Business Clinic, a 5-module online learning program that guides business owners to create a clear road map that will lead to success.
In Module Two, Sergio declared a goal of increasing the bike shop’s revenue by 45% over five years. He determined the sources of the shop’s business as he worked through the modules of the clinic, learning that most customers came through foot traffic to the shop, community awareness based on sponsorship of local cycling teams and events, and Google ads.
Sergio could see that online marketing and sales could be an undeveloped opportunity for the shop. He also found that there were changes in product mix and in operations that could lead to bigger profits. Clear business priorities developed during the process allowed him to make the investment in the bike shop with confidence that he’ll meet his goals.
Selling the Banker
Sergio got his funding, in large part because of the very specific, practical, yet innovative business plan he had developed through the Breakthrough Business Clinic. The banker he worked with was so impressed that she contacted us herself.
Doesn’t your business deserve this kind of investment in your vision? The Breakthrough Business Clinic is a proven system that helps business owners develop a clear road map to success. With a business plan this clear and actionable, your company can be a high-performance engine driving you toward fulfillment of your dreams.